HOW GLOBAL VOICES SHAPE TRAVEL CHOICES INFOGRAPHIC
HOW GLOBAL VOICES SHAPE TRAVEL CHOICES: THE IMPACT OF CONSUMER APPREHENSION ON TRAVEL INTENTION WHITE PAPER
The study—based on a survey of more than 2,000 global travel consumers—reveals that personal safety has become a major concern for tourists as real-time news channels multiply and social media postings bring first-hand accounts of incidents or situations that can very quickly make travelers nervous and inclined to change or re-think their travel plans. In addition, qualitiative interviews with leaders at major travel organizations—including Kenya Airways, Turkish Culture and Tourism, Air Arabia, Malaysia Airlines, São Paulo Tourism, the German National Tourist Office, Israel Ministry of Tourism and others—reveal the impact of digital media on consumer travel apprehension, as well as how destinations can combat negativ e media reports and help overcome travel concerns.