Be an ADEPT Traveler: Care Less About Travel Stress

With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation. According to new research from the Chief Marketing Officer (CMO) Council and its GeoBranding Center, in partnership with AIG Travel and Travelzoo, the travel process - from research, to the flight, to arrival - continues to be riddled with obstacles and stressers. Yet savvy travelers are starting to use tools such as qualified advanced research, travel insurance, and specialty programs in order to simplify the travel process.

In a report based on insights from a survey of over 2100 global travel consumers fielded in summer 2016, travelers call out to destination marketers to help improve the travel journey as they share the processes that cause them the most stress and anxiety, along with what they believe the destinations to which they travel can do to make the journey more comfortable and rewarding.

Key areas of exploration include:

  • Top irritations and consternations travelers experience
  • Ways to improve the travel and in-destination experience
  • The most valued information and resources travelers use to improve their travel experience
  • Key assurances and services that will make travelers more inclined to travel
  • Key resources travelers use to improve their travel experience
  • Ways destination marketers can make visits more hassle-free


AIG Travel

AIG Travel Inc., a member of American International Group Inc., is a worldwide leader in travel insurance solutions and assistance. Travel Guard is the marketing name for its portfolio of travel insurance solutions and travel-related services, including assistance and security services, marketed to both leisure and business travelers around the globe. Services are provided through a network of wholly owned service centers located in Asia, Europe and the Americas. For additional information, please visit our websites at and


Travelzoo is a global media commerce company. With more than 28 million members in Asia Pacific, Europe, North America and 25 offices worldwide, Travelzoo® publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo’s deal experts review offers to find the best deals and confirm their true value. The digital media brand engages a high-quality audience of travel and leisure enthusiasts across multiple digital platforms, including e-mail, web, social media and mobile applications. Travelzoo’s e-mail newsletters are published in 11 countries worldwide and its website is visited by 8.4 million unique visitors each month. There are over 3.2 million Travelzoo followers on Facebook and Twitter, and the Travelzoo mobile application has been downloaded 4.7 million times. In addition, an audience of over 60 million Internet users are reached each month via the Travelzoo Network, a network of websites that syndicate Travelzoo deal content. This includes both The Los Angeles Times and Chicago Tribune.


September 2016 - Traveler’s biggest airline pet peeves. - 22 News

August 2016 - New research highlights pet peeves of travelers and ways to care less about travel stress. - GeoBranding Center


A survey released in May by the Travel Leaders Group showed that 87% of travelers surveyed had heard about the Zika virus, but 96% said it had not affected their travel plans. - Fox Business

While travel and tourism contributed close to 10 percent ($7.2 trillion) of global gross domestic product (GDP) in 2015, growth forecasts for 2016 from the World Travel and Tourism Council (WTTC) have been recently revised downward, with the sector being hurt by economic weakness and a ramp-up in terrorist attacks. - CNBC

Pre-Check applications increased from 8,400 per day in April to more than 11,000 per day in May, according to the TSA. - CNN

In March, U.S. hotel prices were up 2.9 percent from a year earlier and up 1.2 percent internationally. - CNBC

Natural gas for July delivery settled up 2.1 cents, or 0.7%, at $2.768 a million British thermal units on the New York Mercantile Exchange. - The Wall Street Journal

In France, a chain of local hotels and restaurants slumped by up to 70 percent for months after the Nov. 13 terrorist attacks in Paris. - The New York Times

France is the most visited country in Europe, attracting more than 84 million tourists last year, and economists had forecast a long-awaited uptick in growth for 2016. After the Nov. 13 terrorist attacks, the momentum slowed, and a slump in foreign tourism had only recently started to reverse. - The New York Times

While the impacts of El Niño will dissipate by 2017, leaving temperatures slightly lower than this year, Schmidt said 2017 will still average to 1 degree C (1.8 degrees F) above the pre-industrial average. - Live Science


August 2016 - UN Bungles Response to Africa’s Yellow Fever Outbreak - National Post

August 2016 - Read this Before Planning that Last-Minute Summer Break - CNBC

August 2016 - Delta Computer Glitch Causes Worldwide Delays, Cancellations - The Associated Press

August 2016 - China Battles Conflicts in Health Sector as WHO Raises Concerns - VOA News

August 2016 - Summer Airport Activity Becomes Heated at Palma - Euro Weekly News

August 2016 - How Real Is the Danger of Zika in Rio?- NY Mag

July 2016 - How safe is your holiday? Popular Destinations Including Turkey, Egypt and France Examined as ISIS Threaten UK Ships - Mirror

July 2016 - Terrorism Scares Away the Tourists Europe Was Counting On - The New York Times

July 2016 - List of Terrorist Attacks That Have Struck Europe in 2016 - The Indian Express

July 2016 - Southwest Airlines Technical Glitch Spills into 2nd Day - SF Gate

July 2016 - Anxious Chinese Holidaymakers are Shunning Europe in the Wake of French and German Terror Attacks - Daily Mail

July 2016 - Hottest Year Ever? 2016 Burns Through Heat Records, NASA Says - Live Science

June 2016 - Zika Virus: What You Need to Know for Summer Travel - Fox Business

June 2016 - Natural-Gas Prices Rise on Expected Summer Demand - Wall Street Journal

June 2016 - Lassa Fever claims 149 lives in Nigeria - The News Nigeria

June 2016 - Nineteen Measles Cases Identified in Ongoing Outbreak - The Irish Times

May 2016 - US Issues Summer Travel Alert for Europe Warning of 'Greater Targets for Terrorists' - The Guardian

May 2016 - Computer Failure Causes Delays at New York's John F. Kennedy Airport - CNN

May 2016 - Hotel Prices Could Bust Your Summer Travel Budget - CNBC

May 2016 - Why is Summer Fuel More Expensive than Winter Fuel? - How Stuff Works

May 2016 - U.S. Summer Air Travel: Get Ready to Wait - CNN

April 2016 - Expect a U.S. Zika Outbreak this Summer, Says Top Health Official - Newsweek