Be an ADEPT Traveler: Care Less About Travel Stress

With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation. According to new research from the Chief Marketing Officer (CMO) Council and its GeoBranding Center, in partnership with AIG Travel and Travelzoo, the travel process - from research, to the flight, to arrival - continues to be riddled with obstacles and stressers. Yet savvy travelers are starting to use tools such as qualified advanced research, travel insurance, and specialty programs in order to simplify the travel process.

In a report based on insights from a survey of over 2100 global travel consumers fielded in summer 2016, travelers call out to destination marketers to help improve the travel journey as they share the processes that cause them the most stress and anxiety, along with what they believe the destinations to which they travel can do to make the journey more comfortable and rewarding.