Global / Facts & Stats
Once a trip is booked, social media users turn to Facebook to post about their upcoming trip and find more information about their destination. 52% ‘liked’ a page specific to an upcoming vacation. 59% posted a status about an upcoming vacation.
Read moreTripAdvisor Media Group led as the largest travel property with a smartphone audience of 6.7 million visitors, followed by Expedia Inc. with 6 million visitors and Southwest Airlines with 4.1 million visitors.
Read more52% of travelers use social media for summer vacation inspiration. Facebook is the traveler’s social network of choice, with 29% using the platform for holiday inspiration, ahead of TripAdvisor (14%) and Pinterest (4%).
Read moreOne out of every two queries in travel results in a purchase. Thirty-three percent of mobile travel searchers want to complete the transaction within the day.
Read moreChicago has become one of the hottest tourist destinations in the US, thanks mainly to its visitor site’s use of cutting edge technologies and social media to market it. ExploreChicago.org, the City of Chicago’s Official Tourism site, has surpassed 6 million visits in 2011, the highest annual total since its 2009 launch and a 40% increase over the last year.
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