Global / Articles

January 24, 2011 -

Developing a compelling destination brand

Travelers and distributors encounter a growing number of messages from established and emerging destinations, all competing for limited mind space and descretionary spending on scarce vacation time. Destinations need an efficient means to create a sense of place on travelers' mental maps.

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July 2, 2010 - The Gleaner

Call for regional marketing fund - by Janet Silvera

Just days ahead of the CARICOM heads of government meeting in Montego Bay, St James, tourism stakeholders are calling for collective action on the long-promised regional marketing fund. "Our heads must now step outside the box and find the resources to fund a regional marketing programme that will see us branding ourselves as One Caribbean," Josef Forstmayr, newly elected president of the Caribbean Hotel and Tourism Organisation (CHTA).

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March 30, 2010 - The Nassau Guardian

Tourism's near $10m ad budget reaping rewards

The Ministry of Tourism's near $10 million budget for advertising the Islands of The Bahamas externally is reaping good rewards for the country, Tourism Director General Vernice Walkine said yesterday.

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