Geo Branding Center

COUNTRY IN THE SPOTLIGHT

A nation’s brand is crafted through experiences from tourists, investors, and followers of global news. Read more

In today’s marketing savvy world, branding is a fundamental strategy for competitive advantage. Now countries, like companies, are using branding to market themselves for investment, tourism and exports. Read more

DESTINATION MARKETING

Find industry resources specific to the marketing of destinations, attractions & venues curated by our staff. Read more

GLOBAL EVENTS

Hosting global events provides a platform for countries to highlight their brand and develop their economy. Read more

Economic Development Spotlight

Iceland is passing laws to ensure equality between men and women
Learn more »

Global Events Spotlight

The Edinburgh Festival Fringe
Learn more »

LOCATIONS, PLACES OF ORIGIN spotlight

Why is the Ivory Coast working to slow
cocoa production? Learn more »

EXPERT INSIGHTS

Jon Mamela

Chief Marketing Officer and Senior Vice President

Destination Canada

Jon Mamela joined Destination Canada (formerly the Canadian Tourism Commission) in August 2013 and has since taken on progressive marketing roles, first overseeing the marketing and sales activities in its key international markets and then taking over as Chief Marketing Officer in 2014. Moving into 2015, he has added additional responsibilities, including the Business Events Canada division and t... read more

Housam Raydan

Group Head of Marketing and Corporate Communications

Air Arabia

Housam Raydan is the Head of Marketing and Corporate Communications at Air Arabia Group, the first and largest low-cost carrier (LCC) operator in the MENA region and a $3 billion Dubai Financial Market listed holding company (DFM:AIRARABIA). Raydan oversees the Marketing, Public Relations, Customer Relations and CSR across the Group. He has been with Air Arabia since 2007, helping the group’s brand development... read more

GEOBRANDING BLOG: FEATURED POST

Achieving Competitive Advantage and Revenue From Nation Branding

While most self-marketing countries consider themselves tourism brands, leading companies in the space have found that only about a quarter of these countries actually qualify as country brands.

Click here to read full article

Featured Program

GEO - Tweets

GeoBranding Tweets

Privacy Policy
Contact

Privacy Policy

The GeoBranding Center takes privacy very seriously and are committed to respecting your online privacy. Throughout the data collection process, all necessary steps are taken to ensure that data (“Personal Information”) is used only according to the purposes that we have clearly stated. Personal Information means any information that may be used to identify an individual, including, but not limited to, a first and last name, a business, home or other physical address, a phone number for work, home or mobile communications, an e-mail address or other contact information, whether at work or at home.

Purposes for which information is collected
All data collected at this site may be used for two purposes: first, for the purpose of providing any service requested by you, second, for the purpose of direct marketing by The CMO Council and other companies. This implies that we may from time to time send you information about CMO Council products, publications, reports, events, services, or conferences. Additionally, we may pass your name and address on to other companies whose products we believe you might be interested in.

Your right to 'opt out'
Under the Data Protection Act, you have the right to 'opt out' of direct marketing campaigns. If you previously gave consent for data to be used and wish to opt out later, you can inform us in writing or by email. Data submitted to www.geobrandingcenter.org will then not be used for any kind of direct marketing or provided to third parties. However, you may still receive mail from us about your purchases, registrations, or subscriptions.

Use of email addresses
By submitting your email address to us, you agree to allow us to use this address to notify you of any facts which may be pertinent to your membership within the CMO Council. Your email address may also be used to send unsolicited marketing material from approved CMO Council partners.

If you would like to unsubscribe from all email communication, please email vwang@globalfluency.com and type Opt-out in the subject line.

For more information
This statement is a summary and does not represent a complete statement of intent on behalf of The CMO Council in respect of information privacy. If you require more information, please email us at lmiller@cmocouncil.org with your comments and we will do our best to answer you as quickly as possible.

Security
This site has security measures in place to protect the loss, misuse, and alteration of the information under our control. Financial data is hosted in a high-security, fully redundant, risk-free data center. All transactions occur over secure SSL connections.